Protesters have lashed out at the promotion of ‘Brand Canada’during the world’s largest tourism fair in Berlin because, they say, it masks the damage being done by Canada’s aggressive tar sands expansion. In an embarrassing turn of events for Canadian officials, activists fronted by a leader of Canada’s indigenous peoples and Friends of the Earth used massive projections on to the side of the Canadian embassy, public speeches, and other stunts to disrupt the fair. This is putting the spotlight on the Canadian charm offensivedesigned to weaken EU laws that clamp down on the dirtiest fuels, as part of a lobbying effort to open the door for Canadian tar sands exports to Europe.
First Nations Chief Bill Erasmus showed up and delivered a letter to tourism officials discussing concerns over Canada’s economy and the tar sands.
This comes at a time when the EU is considering whether tar sands oil meets its standard Fuel Quality Directive, which would put a higher price on unconventional, carbon intensive fuels like Canada’s tar sand.